The current crisis, long in development, has been a heavy blow, and it is not the fault of producers that they did not foresee in advance what even Nobel prize winning economists were unable to predict. Consumers, faced with declining purchasing power, have also reduced their expectations and expenditures as well, preferring the “adequately good” over the excellent. As a result, the typical Italian products which have suffered the most have been those in the upper-middle price range. Those who have benefitted the most have been firms which offer phony agricultural products. They offer products claiming authenticity but which are not of true Italian origin, but all the same are gaining market share both abroad and in Italy itself.
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