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Establishment and strategies
Considered an old continent, Europe is an established wine market, consisting in a set of mature wine markets, especially in Western Europe. Maturity in a wine market generally equals solid profit-margins on well-valued wine brands. However, these markets are not static and changes must be followed with interest.
Strategies for approaching these countries need to remain ambitious, as shown in the reorientation of the Treasury Wine Estates and the competitiveness of the Millesime Bio exhibition. Consumer knowledge, however, remains essential. In this e-letter you will also find a focus of French consumers.
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