President of the Champagne Federation of Cooperatives, Eric Potié predicts that "cooperatives lost our ability to negotiate the sharing of value, which is now based on favorable market conditions in the vineyard. And the forthcoming abolition of planting rights and the revision of the Champagne appellation hasten this process."
It induces "a future imbalance in the Champagne wine industry. The first factor is the destabilization of yield fixation. The adjustment of supply between grapes production and market demand is no more guaranteed. A part of our production culd be unable to find rewarding selling opportunities. The second factor is the disruption of the contracts. They are getting more and more liberal, since the Council Interprofessional des Vins de Champagne has its prerogatives over pricing."
In 2011, 28 million of champagne bottles were sold by cooperatives (+2.2% over 2010). Champagne cooperatives own 90% of Champagne vineyards, they export 1/3 of champagne in volumes and 1/4 in value.