During the 2012 edition of Vinisud, a roundtable dealt with the segmentation of the consumers taste. On this occasion, Gérard Bertrand (former rugby player and emblematic producer of Languedoc-Roussillon) stated that "there are two kinds of wine a producer can make. First there is the pleasure wine, for a daily consumption. Then there is the emotions wine, which are open for rare occasions. In this case you do not care with consumers. This product is unique and authentic, you can afford not to please the greatest number, because these wines, that I call eternal, are produced in very small amount. "
"But for daily consumption wines, the consumer question arises. These products must guarantee a minimum pleasure, whatever the selling price. Dealing with such products, winemakers must follow the fashions with a marketing research support. A trends may be ephemeral, but often remains fruitful. In the U.S., there was the fashion of moscato, but there is always opportunities for sparkling wines."