Appellations Bordeaux and Bordeaux Supérieur want to develop the promotion of white Bordeaux wines. "Until now our union has primarily supported the reds. The whites have lost the surface while global demand increases. The image of Bordeaux red hamper the reputation of our whites, who nevertheless good value for money " analysis Bernard Farges, President of the AOCs. "We're going to launch a communication campaign on the white, working their image festive summer, especially among women."
Hence the creation of the Sauvignon World Competition, through a partnership between AOCs Bordeaux and Bordeaux Supérieur and with Vinopres, organizer of the Brussels World Coompetition. 400 Sauvignon from around the world are expected to compete.