From its expertise on bubbles aquired in the wines of Die, the Jaillance company has developped an empire stretching from the Clairette of Die (Rhone) to the sparkling Vouvray (Loire) and the Cremant of Bordeaux. Jaillance has caught the train of success with its non-Champagne bubbles : sales are up and the brand now needs to capitalize on its name and image to last beyond fashion.
Working closely with branding agency Dufresne Corrigan Scarlett, Jaillance has designed a new communication kit, including a signature, keywords and visual elements that definetely appeal to the Premium identity. The campaign will address Jaillance potential customers during the wine fairs and events of September, in the whole Jaillance distribution network.