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Perceptions put into perspective Last week we spoke to you about wine tasting competitions and how they are conducted. Even within a wine tasting jury, there can be differing opinons on the taste of wine. The culture of wine also has its differences and debates, particularly when it comes to communication and marketing.
The latin model of wine consumption, reserved for accompanying food and characterised by rituals, is not shared with the English-speaking world, where consumption of wine as a refreshment, as an aperitif or with desert is a lot more common. Relating wine with a point in the customer’s day, rather than with a meal, gives a range of possibilities when it comes to marketing. At the closing ceremony of the Masters of Wine Symposium, which took place in Bordeaux between the 24th and 27th of June, Jacques Lurton confirmed the co-existence of these two visions, and explained how they might enrich one another.
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